A film by Nora Poggi and Insiyah Saeed
2017, 52 & 60 minutes
No. 150


DVD includes the 52 min (K-12) and 60 min (college & library) versions, with closed-captions. A discussion guide is available here. For reduced K-12 pricing, please email

An essential documentary on women tech entrepreneurs, She Started It upends the popular perception of a male-dominated Silicon Valley. Featuring interviews with leading female CEO's and entrepreneurs, it follows five passionate, trailblazing young women as they strive to launch their companies in the ruthlessly competitive world of high tech start-ups.

This engrossing documentary takes viewers on a global roller coaster ride from San Francisco to Mississippi, France and Vietnam, capturing these extraordinary women over a two year period as they pitch VCs, build teams, bring products to market, fail and start again. Along the way, it weaves in big-picture perspectives from women like investor Joanne Wilson; White House CTO Megan Smith; GoldieBlox CEO Debbie Sterling; and Ruchi Sanghvi, the first female engineer at Facebook.

Through intimate, action-driven storytelling, She Started It explores the cultural roots of female underrepresentation in entrepreneurship—including pervasive self-doubt, fear of failure, and risk aversion among young women. It exposes, too, the structural realities women face as they become entrepreneurs, including lack of female role models and investors, and the persistent dearth of venture capital funding made available to women-led companies.

Official Selection, Mill Valley Film Festival
Official Selection, SXSWedu Film Festival
Official Selection, GlobeDocs Film Festival
Official Selection, St. Louis Film Festival
Official Selection, Savannah Film Festival

"That’s the perception filmmakers Nora Poggi and Insiyah Saeed are trying to upend with their new documentary, She Started It, because there are many who don’t fit that Mark Zuckerberg-ish mold. The female tech founders who are out there are seldom put in the spotlight.” - The New York Times 

"The stories [in She Started It] will be inspirational to others facing similar roadblocks in the male-dominated world of technology." - Booklist

"She Started It aims to change Silicon Valley’s gender inequality problem... [It] focuses on what makes female entrepreneurs succeed – and inspires the next generation of girls to follow suit." - Fast Company